Why branding your business matters

Whether you provide a service or a product, it’s important that your business has a brand. This is a great way to pull ahead of your competitors and to provide a connection between your business and the customer. It’s important that you identify what message it is you want to convey to your customers –

How to avoid putting customers on hold

Nobody likes to be put on hold. Customers want answers, service or troubleshooting right away. In fact, by the time they’ve called, they’re probably already impatient from the inconvenience of having to call. Having to sit on hold for 30 seconds or more is going to increase that impatience. Fortunately, there is a way to

Top 5 tips for Small Business Saturday

While Small Business Saturday can be extremely hectic, it’s also very exciting. It’s amazing to see small businesses included in the holiday season shopping rush instead of just focusing on the major retailers. If you’re wondering how best to take advantage of this holiday, check out these five tips. 1. Start preparing now! The major