Customer reviews are often the first place people go when deciding on which business to purchase from. For this reason, and many many more, it’s important that your business has reviews for potential customers to look at, as they could be the difference between using your organization or a competitor.
Having positive customer reviews is a crucial pillar for business growth and there are many ways to build a good bank of them. In this blog, we’ll discuss the different ways your business can get customers to leave reviews.
What are customer reviews?
A customer review is a personal opinion on an organization’s product or service that can influence the decision of other potential customers. These reviews often cover quality, price, sizing and the customer’s overall experience with your brand.
Why are customer reviews important?
With lots of illegitimate websites and products being advertised online, customers do more research now than ever. Having plenty of reviews available will enable customers to trust your business and feel confident in purchasing from you. A lot of the time, people post reviews when they aren’t happy, so it’s crucial that you balance out any negative reviews with some positive ones to help demonstrate your business is legit, as well as being able to provide a good product or service.
What are the benefits of customer reviews?
There are many key benefits that come alongside having good customer reviews, here are just a few of them:
– Provide insight of your products – Reviews will highlight any customer thoughts about the standard of your product or service and if they think that the price matches the quality. This lived experience could reassure new customers that your business is the way to go and make their buying decision an easy one.
– Choice over a competitor – People are more inclined to leave a bad review over a positive one, so having lots of positive reviews will help your business to stand out against competitors.
– Attract new customers – Having good customer reviews available will help any potential customers make informed decisions and give them trust that your product/service is credible.
How to encourage more customers to leave reviews
There are lots of different ways to encourage customers to leave reviews, here are our top 3 tips:
1. Add review links to emails
By adding links to emails you send to customers, you’ll be reminding them to leave a review with a readily available link. It also ensures that if they choose to leave a review, they’ll be doing it for the correct company and on the site that gets the most traffic out of potential websites like Trustpilot – there are some bogus sites out there!
2. Ask in person
When a customer is happy with your product or they’ve had a negative experience but it’s been dealt with properly, they are likely to leave a review. Asking for a review at the end of your conversation might give them the encouragement to do it there and then.
3. Use a survey
Customers may not have time to leave a review when you ask them, so sending a follow up email with a survey might nudge them to leave you some feedback. These results can then be used on your website or social media to promote your business.
Trust VoiceNation with your customer service
Having positive reviews left by customers is a result of excellent customer service. If you’re considering outsourcing your customer service, VoiceNation’s live answering service is trusted by hundreds of businesses across the US, ensuring customers always have a positive experience and every inquiry is captured in the most cost-effective way.
Contact us today to discuss our pricing packages.